TikTok, Threads & More: Which Social Platforms Work Best in Dubai

Social media? It’s always changing, right? One day, there’s a new app everyone’s hyped about, the next day, the old ones add new features. If you’re running a business in Dubai, it can feel like a lot to keep track of.

So here’s the question — TikTok, Threads, Instagram, Facebook… which one’s actually worth your time in 2025?

TikTok, Threads & More Which Social Platforms Work Best in Dubai

Where Your Dubai Audience Really Is: Social Media Insights

  • Social media is always changing — TikTok, Threads, Instagram, Facebook… knowing which platforms matter in 2025 can save Dubai businesses time and effort.

  • TikTok rules short-form video, especially with younger audiences, offering a playful way to reach new customers.

  • Threads is emerging as a space for quick updates and community-building, ideal for brands that want to engage directly.

  • Instagram and Facebook remain classics — Reels, Stories, Groups, and ads still drive strong engagement.

  • Not every platform fits every business. Focusing on the right platforms for your audience is better than spreading yourself thin.

  • Partnering with a social media agency in Dubai helps you keep up with local trends, pick the right platforms, and create content that clicks.

In short: Pick platforms that match your brand and audience, do them well, and stay flexible to keep your Dubai business visible and relevant.

Why Amazon Pulled the Plug on Google Ads

Amazon isn’t known for making small moves. Their decision to scale back Google Ads spend is part of a bigger shift in strategy. With rising costs and stronger in-house advertising tools, Amazon is doubling down on its own ecosystem. That means more focus on Amazon Ads, where they can control customer data, ad performance, and the full buying journey.

Simply put: they’re keeping it all in-house — and cutting what doesn’t serve their long-term goals.

Why Picking the Right Platform Matters

Not every platform fits every business. And if you try to be everywhere, but kinda half-hearted, you might not see much success. Better to pick a few spots where your audience actually hangs out.

TikTok: The Short-Video King

TikTok is huge right now — especially among younger folks in Dubai. It’s all about short, fun videos that grab attention quickly. If you can be creative and a bit playful, TikTok’s a solid way to reach new people.

Threads: The New Chat Spot

Threads is pretty new but catching on fast. It’s less about fancy pics, more about quick chats and updates. If your brand likes talking to people and building a community, Threads might be worth a shot.

Instagram & Facebook: Still the Classics

Instagram’s still popular, especially with reels and stories — those quick videos everyone watches. Facebook’s user base is older but still big. Plus, it’s great for ads and groups.

Why Work with a Social Media Agency in Dubai?

Keeping up with social media can be overwhelming. A social media agency in Dubai gets local trends and knows what works here. They help you pick the right platforms and create content that clicks.

Final Thoughts

No magic formula here. It depends on your brand, your crowd, and what you want to achieve. But focusing on a few platforms — and doing it well — makes a big difference.

If all this sounds like a lot, a digital marketing agency in Dubai can totally help.